31a Braustonegate, Leicester LE3 5LH

Style Guide Fundation

In the Foundation section, you will find the core elements that define the visual and functional identity of our design system. This section is dedicated to establishing the fundamental guidelines that ensure consistency, coherence, and aesthetic harmony across all our digital products. Here, we cover the essential building blocks such as fonts, colors, and basic layouts, which form the backbone of our design language.

Colour Palete

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Brand Colours

Primary

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Secondary

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Tertiary

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Contextual Colours

Info

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Success

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Warning

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Danger

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Buttons

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Brand Buttons

default
hover
active
disabled
focus
Primary
Primary
Primary
Primary
Primary Alt
Primary Alt
Primary Alt
Primary Alt
Secondary
Secondary
Secondary
Secondary
Secondary Alt
Secondary Alt
Secondary Alt
Secondary Alt
Tertiary
Tertiary
Tertiary
Tertiary
Tertiary Alt
Tertiary Alt
Tertiary Alt
Tertiary Alt

Contextual Buttons

default
hover
active
disabled
focus
Info
Info
Info
Info
Info Alt
Info Alt
Info Alt
Info Alt
Success
Success
Success
Success
Success Alt
Success Alt
Success Alt
Success Alt
Warning
Warning
Warning
Warning
Warning Alt
Warning Alt
Warning Alt
Warning Alt
Danger
Danger
Danger
Danger
Danger Alt
Danger Alt
Danger Alt
Danger Alt

Typeography

Use typography to create clear hierarchies to guide users through the product, services and experience. It is the core structure of any well designed interface.

Fonts

ACME Co uses {acpt_option_brand-details_brand-font-family_font-1-name} as its primary font family and {acpt_option_brand-details_brand-font-family_font-2-name} as it’s secondary font family.

  • {acpt_option_brand-details_brand-font-family_font-1-name} {acpt_option_brand-details_brand-font-family_font-1-description}

  • {acpt_option_brand-details_brand-font-family_font-2-name} {acpt_option_brand-details_brand-font-family_font-2-description}

Body Text

This is just placeholder text. Don’t be alarmed, this is just here to fill up space since your finalised copy isn’t ready yet. Once we have your content finalised, we’ll replace this placeholder text with your real content.

Sometimes it’s nice to put in text just to get an idea of how text will fill in a space on your website.

Traditionally our industry has used Lorem Ipsum, which is placeholder text written in Latin. Unfortunately, not everyone is familiar with Lorem Ipsum and that can lead to confusion. I can’t tell you how many times clients have asked me why their website is in another language!

There are other placeholder text alternatives like Hipster Ipsum, Zombie Ipsum, Bacon Ipsum, and many more. While often hilarious, these placeholder passages can also lead to much of the same confusion.

If you’re curious, this is Website Ipsum. It was specifically developed for the use on development websites. Other than being less confusing than other Ipsum’s, Website Ipsum is also formatted in patterns more similar to how real copy is formatted on the web today.

Heading Text

Heading 1 - h1

Hero/Page title size - These should only ever be used once on a page for the main title.

Heading 2 - h2

Larger title size

Heading 3 - h3

Default title size - Used on page for section titles

Heading 4 - h4

Default subtitle size - Can be used on page for section sub titles

Heading 5 - h5

Default subsection

Heading 6 - h6

Further Subdivision

Font Weights

Use font weights to emphasize or differentiate content hierarchy.

  • 300 — Light/

    Light Serif

  • 400 — Light/

    Normal Serif

  • 600 — SemiBold /

    Semibold Serif

  • 700 — Bold/

    Bold Serif

Message Boxes

Use font weights to emphasize or differentiate content hierarchy.

Font Weights